VSCO acquires video editing startup Rylo

The photo-sharing app behind the 2019 meme craze “VSCO girls” has acquired Rylo, a video editing startup founded by the original developer of Instagram’s Hyperlapse. A spokesperson for VSCO, an 8-year-old subscription-based business on track to surpass 4 million paying users, declined to disclose the terms of the deal. Rylo had raised roughly $38 million…

Inside VSCO, a Gen Z-approved photo-sharing app, with CEO Joel Flory

Long before Instagram toyed with removing “likes,” VSCO, an Oakland-based photo-sharing and editing app, built a community devoid of likes, comments and follower counts. Perhaps known to many only because of this year’s “VSCO girl” meme explosion, the company has long been coaxing the creative community to its freemium platform. Turns out, if you can…