Adtech told to keep calm and fix its ‘lawfulness’ problem

Six months after warning that the real-time bidding (RTB) component of programmatic online advertising is wildly out of control — i.e. in a breaking the law sense — the UK’s data protection watchdog has marked half a year’s regulatory inaction with a blog post that entreats the adtech industry to come up with a solution…

France slaps Google with $166M antitrust fine for opaque and inconsistent ad rules

France’s competition watchdog has slapped Google with a €150 million (~$166M) fine after finding the tech giant abused its dominant position in the online search advertising market. In a decision announced today — following a lengthy investigation into the online ad sector — the competition authority sanctions Google for adopting what it describes as “opaque…

Instreamatic signs deals to allow people to talk to adverts on streaming services like an Alexa

Most in tech would agree that following the launch of Alexa and Google Home devices the ‘Voice Era’ is here. Voice assistant usage is at 3.3 billion right now; by 2020 half of all searches are expected to be done via voice. And with younger generations growing up on voice (55% of teens use voice search…

UK’s competition regulator asks for views on breaking up Google

The UK’s competition regulator has raised concerns about the market power of digital ad platform giants Google and Facebook in an interim report published today, opening up a consultation on a range of potential inventions — from breaking up platform giants, to limiting their ability to set self-serving defaults, and enforcing data sharing and/or feature interoperability…

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

In a world where ad rates are declining for traditional broadcast media, the corporations responsible for making the fictions that millions devour daily need to find a new business model. Subscription services are on the rise — with every major broadcaster launching an on-demand service — and so are ad-supported video streaming services to replace…

In a post-cookie world, RTB is key to effective digital marketing

Since GDPR became enforceable, the number of third-party cookies has declined Jason Boshoff 8 hours Jason Boshoff Contributor Jason Boshoff is Chief Operating Officer at Bidtellect, a paid content distribution and analytics company. We’re in a privacy panic. It started with GDPR, and CCPA followed with new legislation aimed at giving consumers greater control and…

Will the 2020s be online advertising’s holistic decade?

Todd Dipaola Contributor Todd Dipaola founded inMarket to bring the performance and accountability of digital advertising to offline brands. With less than two months left in the decade, advertising is again entering a new phase of rapid expansion with customer experience front and center. The explosion of data and identity management, combined with technical advancements…

Invasive scheme spotted that foxes tracker blockers

Online privacy is facing a new challenge: A first-party tracker that appears to be unblockable with standard privacy tools such as adblockers. The tracker in question was spotted being deployed by French national newspaper, Liberation, which in October promised subscribers an entirely tracker-free experience. That promise garnered it a bunch of attention from privacy experts…

Brave launches version 1.0 of its privacy-focused browser

Brave, the company co-founded by ex-Mozilla CEO Brendan Eich after his ouster from the organization in 2014, today launched version 1.0 of its browser for Windows, macOS, Linux, Android and iOS. In a browser market where users are spoiled for choice, Brave is positioning itself as a fast option that preserves users’ privacy with strong…

Banning digital political ads gives extremists a distinct advantage

Jessica Alter Contributor Jessica Alter is co-founder and chairman of Tech for Campaigns, an organization building the lasting tech and digital arm for Democrats and has helped over 200 campaigns on this front since 2017. Jack Dorsey’s announcement that Twitter will no longer run political ads because “political messages reach should be earned, not bought”…