Clideo promises an easy way to make shoppable videos

Clideo says it can help marketers reach consumers in a smarter way, by making videos shoppable via an “interactive overlay.” CEO Michele Mazzaro (who previously worked as an executive at Ki Group and in mergers and acquisitions at KPMG Italy) said these videos are meant to address a larger issue: “Businesses are failing in communicating…

Zetwerk, an 18-month-old Indian B2B marketplace for manufacturing items, raises $32M

Zetwerk, an Indian business-to-business marketplace for manufacturing items, has closed a significantly large financing round as it scales its operations in the nation and also helps local businesses find customers overseas. The 18-month-old startup said on Wednesday it has raised $32 million in a Series B financing round led by Lightspeed and Greenoaks Capital. Zetwerk…

Why D2C holding companies are here to stay

Alex Song Contributor Alex is CEO and co-Founder of Innovation Department, a tech-empowered platform building the next generation of consumer brands. Previously, he worked at Goldman Sachs and Pershing Square Capital Management. It wasn’t that long ago that digitally-native, vertically-integrated brands (DNVBs) were the talk of the startup world. Venture capitalists and founders watched as…

Walmart partners with self-driving startup Nuro to test autonomous grocery delivery in Houston

Walmart this morning announced a new pilot program that will test autonomous grocery delivery in the Houston market starting next year. The retailer is partnering with autonomous vehicle company Nuro, a robotics company that uses driverless technology to deliver goods to customers. Nuro’s vehicles in this case will delivery Walmart online grocery orders to a…

Will the 2020s be online advertising’s holistic decade?

Todd Dipaola Contributor Todd Dipaola founded inMarket to bring the performance and accountability of digital advertising to offline brands. With less than two months left in the decade, advertising is again entering a new phase of rapid expansion with customer experience front and center. The explosion of data and identity management, combined with technical advancements…

Flipkart leads $60M investment in logistics startup Shadowfax

Walmart’s Flipkart has backed Shadowfax in a new $60 million financing round as the retail giant works to strengthen its logistics network in the nation. Flipkart, which alone contributed $30 million, led the Series D financing round for the three-year-old Bangalore-based startup, Shadowfax co-founder and chief executive Abhishek Bansal told TechCrunch in an interview. Existing…

Flow raises $37M to simplify international e-commerce

Flow, a startup that helps brands and retailers build a cross-border e-commerce business, has raised $37 million in Series B funding. CEO Rob Keve said that thanks to the magic of social media and digital marketing, many direct-to-consumer brands are reaching consumers around the world. However, the actual shopping experience for those consumers often leaves…

Walmart tops Amazon as most-downloaded U.S. Shopping app on Black Friday

Amazon says Cyber Monday 2019 has now become the retailer’s biggest shopping day of all-time, based on the number of items sold worldwide. However, in the U.S., a different trend took shape over the big sales holiday weekend kicked off by Black Friday. This year, Walmart became the No. 1 shopping app in the U.S.…