Adtech told to keep calm and fix its ‘lawfulness’ problem

Six months after warning that the real-time bidding (RTB) component of programmatic online advertising is wildly out of control — i.e. in a breaking the law sense — the UK’s data protection watchdog has marked half a year’s regulatory inaction with a blog post that entreats the adtech industry to come up with a solution…

France slaps Google with $166M antitrust fine for opaque and inconsistent ad rules

France’s competition watchdog has slapped Google with a €150 million (~$166M) fine after finding the tech giant abused its dominant position in the online search advertising market. In a decision announced today — following a lengthy investigation into the online ad sector — the competition authority sanctions Google for adopting what it describes as “opaque…

Ghostery launches Midnight for privacy and ad-blocking beyond the browser

Ghostery has launched a new tool called Midnight, which brings the company’s ad-blocking and privacy protection features to all your desktop applications. When Ghostery first announced Midnight earlier this year, President Jeremy Tillman told me that the company (acquired by browser company Cliqz in 2017) created Midnight because desktop apps — particularly email clients —…

UK’s competition regulator asks for views on breaking up Google

The UK’s competition regulator has raised concerns about the market power of digital ad platform giants Google and Facebook in an interim report published today, opening up a consultation on a range of potential inventions — from breaking up platform giants, to limiting their ability to set self-serving defaults, and enforcing data sharing and/or feature interoperability…

Social ad company Smartly.io sells a majority stake to Providence Equity Partners

Smartly.io, a company helping advertisers automate their campaigns across Facebook, Instagram and Pinterest, has sold a majority stake to Providence Equity Partners for €200 million (approximately $223 million). Helsinki-headquartered Smartly.io says it automates ad production, ad buying “and everything in between.” Founded in 2013, the company has more than 350 employees across 16 global offices,…

Brand power vs. product power

Carbonite’s co-founder offers an insider look at how the PC backup company built its brand David Friend 9 hours David Friend Contributor David Friend is the CEO of cloud storage company Wasabi, and co-founder of cyber security company Carbonite, recently bought for $1.4 billion. Wasabi is his sixth startup. Most tech companies — particularly B2B…

In a post-cookie world, RTB is key to effective digital marketing

Since GDPR became enforceable, the number of third-party cookies has declined Jason Boshoff 8 hours Jason Boshoff Contributor Jason Boshoff is Chief Operating Officer at Bidtellect, a paid content distribution and analytics company. We’re in a privacy panic. It started with GDPR, and CCPA followed with new legislation aimed at giving consumers greater control and…

Hulu launches its viewer-friendly ‘binge watch ads’

Hulu today is launching a new kind of ad experience that allows brands to specifically target binge-watchers — that is, viewers who are watching multiple episodes of a favorite program over a long stretch of time. These “binge watch ads” utilize machine learning techniques to predict when a viewer has begun to binge watch a…